The label's initial release occurred on Wednesday.
Musk 'killed' the label a few hours later.
Musk said that some Twitter users were impersonating others.

Elon Musk, the company's billionaire owner, predicted that Twitter Blue would likely 'come back end of next week' in a tweet on Saturday. As fraudulent accounts proliferated, the microblogging service on Friday temporarily suspended its recently announced $8 (approximately Rs. 650) blue check subscription service. 

Previously, the desired blue check mark could only be seen on verified accounts of public figures, such as journalists, lawmakers, and well-known individuals. But as Musk fights to keep advertisers, Twitter this week introduced a membership option that is accessible to anybody willing to pay in order to boost revenue. The brand-new subscription option for the blue verification check mark was reportedly no longer offered to clients on Friday, according to a number of them.

Twitter's support account, which has the 'official' tag, tweeted on Friday, 'To fight impersonation, we've introduced a 'Official' badge to some accounts.' The brand was initially unveiled on Wednesday, but Musk 'killed' it a few hours later. Musk cautioned Twitter on Thursday in his first email to the entire company that it would not be able to 'survive the oncoming economic crisis' if it did not increase subscription pricing to make up for declining advertising revenue.

Yoel Roth, who oversaw Twitter's efforts to tackle spam, misinformation, and hate speech on the service, quit last week. On Thursday, Roth stated in his Twitter bio that he was the organization's 'Former Head of Trust & Safety.' According to Musk, accounts that employ impersonation on Twitter without explicitly designating it as 'parody' would be immediately and permanently suspended. Several phoney brand accounts have been suspended, including those of Nintendo and BP.

Since Musk took charge, a lot of businesses, including General Motors and United Airlines, have stopped or reduced their platform advertising. The billionaire responded by stating on Wednesday that he wanted to use Twitter as a force for truth and get rid of phoney accounts.